Social networking is a concept to bring people of common interest together. Before computers, people got together and talked face to face or with letters of recommendation. This interaction was usually limited to the parties involved. With social networking on the computer, time and effort are cut to reach your goal. However, the usage of social networks sites opens opportunities for others to monitor your comments.
For business purposes, social media monitoring is definitely beneficial. If I had a chain of retail pharmacies, I could afford to use companies like Meltwater Buzz, Attentio, and Crimson Hexagon to monitor views on medication and health products. The report by the monitoring companies would give list of the effective, preferred and useless products. The statistics would help provide better service to the costumers.
For business purposes, social media monitoring is definitely beneficial. If I had a chain of retail pharmacies, I could afford to use companies like Meltwater Buzz, Attentio, and Crimson Hexagon to monitor views on medication and health products. The report by the monitoring companies would give list of the effective, preferred and useless products. The statistics would help provide better service to the costumers.
Social Networking sites like Facebook, twitter, blogs and my space are like the newspaper announcements for birth, engagements, and obituaries. This websites are for public use. Companies monitoring these websites look for specific details to benefit companies in a particular way. They are watching not how much one Mr. Joe spent on Reeboks but how much a 1000 Mr. Joes spent on Reeboks in an average.
If an individual likes ones privacy, simply do not make it public. Or invent a better system that billions of people could use without having solicitors.
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